Here’s what’s hot and what’s moving in American ecomm right now.
Forget paid hype—this is pure demand: search volume growth on Google in the past 90 days.
These are the breakout products consumers are hunting for. If you’re a seller, distributor, or DTC operator, this list is basically a cheat code. 
Top trending products in the USA (March 2025)
We pulled the top 20 fastest-growing product searches from Ahrefs’ keyword volume data, looking at U.S. Google search data as of April 3, 2025. This isn’t influencer fluff or TikTok trend-watching—this is raw buyer intent.
The top 20 trending products by search growth
| Rank | Product | Monthly Searches | 3-Month Growth |
|---|---|---|---|
| 1 | WWE Topps Chrome 2025 | 2,700 | +738.34% |
| 2 | Dubai chocolate strawberries near me | 8,500 | +675.42% |
| 3 | Puma TMNT collab | 2,000 | +477.48% |
| 4 | Yarnaby plush | 4,200 | +477.04% |
| 5 | The Art of Self Love – Sabrina Windale | 7,100 | +468.08% |
| 6 | Topps Series 1 2025 | 4,100 | +465.56% |
| 7 | Coca-Cola Orange Cream | 1,700 | +449.75% |
| 8 | iPhone 16e | 78,000 | +415.01% |
| 9 | Battle Partners booster box | 3,800 | +372.55% |
| 10 | Prismatic Evolutions surprise box | 4,500 | +358.21% |
| 11 | Ninja Swirl (fidget toy/snack?) | 17,000 | +326.27% |
| 12 | Callaway Elyte driver | 5,400 | +323% |
| 13 | Blue Eyes White Destiny (Yu-Gi-Oh!) | 3,300 | +322.82% |
| 14 | Aetherdrift Commander Decks (MTG) | 4,200 | +293.88% |
| 15 | MTG Aetherdrift | 3,000 | +243.32% |
| 16 | Prismatic Evolutions (core product) | 41,000 | +212.33% |
| 17 | Nail colors for 2025 | 3,700 | +207.8% |
| 18 | Monster Blue Hawaiian | 2,300 | +192.24% |
| 19 | Alani Strawberry Sunrise | 4,900 | +188.02% |
| 20 | Nvidia GeForce RTX 5070 Ti | 4,600 | +180.26% |
Why this matters for ecommerce operators
This isn’t just a fun list—it’s a window into where the dollars are going.
The catch
Many of these items sit in ultra-competitive spaces: phones, collectibles, gaming, beauty. If you’re going to ride the trend wave, your product and funnel better be dialed.
That said, spotting trends early gives you a critical edge in:
- Merchandising: What to feature, bundle, or upsell
- Ad creative & copy: What’s peaking in interest right now
- SEO/PPC: Low-cost arbitrage on rising-but-not-saturated keywords
- Sourcing & white labeling: Be first—not last—to bring it to your catalog
Operator POV: What’s working
Here’s what stands out:
- Nostalgia sells: Trading cards (Topps, MTG, Yu-Gi-Oh), plushies, and 2000s collabs (Puma x TMNT) are peaking. Gen Z is buying their childhood back—with their own wallets now.
- Hyperlocal is hot: “Near me” search modifiers like with Dubai chocolate strawberries near me are up. If you sell food or flowers? Geo-targeted SEO should be your religion.
- Books are back, baby: Self-love and mindfulness content continues to climb. If you sell books, journals, or run a niche content store, now’s your moment.
- Beauty isn’t slowing down: New seasonal nail colors and viral skincare products (like Olavita serum, just outside the top 20) show the space is still booming.
- Power gadgets still crush: iPhone 16e and Nvidia RTX 5070 Ti show that “serious gear” shoppers haven’t hit spending fatigue yet.
So what?
If you’re not building your catalog, content, or campaigns around these signals, you’re playing checkers while everyone else is playing chess.
These search trends are free intel. Act on them.
- Run a quick SEO audit on your product pages.
- Hit the ground running with trend-specific PPC campaigns.
- Don’t sleep on bundles, upsells, or affiliate collabs.
